Colored diamonds have grown to be increasingly popular with today's fashion. In the early 2000's stars began to wear pink, chocolate, blue and canary yellow diamonds. Once the press began relaying the message back to the public the demand for colored diamonds grew. It is still growing substantially each year. Blue, chocolate, green and canary yellow diamonds are the largest in demand. A vast majority of colored diamonds are natural white diamonds that went through a process called irradiation. Irradiation is a process that is only used on natural diamonds. It uses high energy electron particles in a laboratory to create the rare colors in diamonds. This should not be confused with a synthetic diamond because these irradiated diamonds are 100% natural diamonds, just irradiated to achieve their very rare colors. This process allows consumers to purchase beautiful fancy color diamonds for less than ever before. These stones are offered in a variety of items and are worn as both engagement and fashion items. They now allow consumers to mix and match like never before. Due to the steady increase in demand the value is also on a constant rise. They have stood the test of time and will be a constant factor in the jewelry market for the foreseeable future.