For most people purchasing diamond jewelry at an online jewelry store is a new experience they are not used to. Our extensive education center will guide and point you in the right direction. We provide thorough guides on a diamonds characteristics which include its carat weight, cut, color, clarity and shape. Also provided in our education section are articles on fancy colored diamonds, procedures regarding how a stone is set, certification, as well as gold. These guides should allow you to feel more comfortable in your purchase at any jewelry store whether online or not, by understanding exactly what you are reading and looking for.