About Us

We have been in the jewelry industry since 1979, specializing in gold and diamond jewelry. Our first store was opened on Jewelers Row in Philadelphia, Pennsylvania which established our company and brand. We are proud to have expanded to run a prosperous online jewelry store with over 15,000 diamond products sold online since 2005. Our primary goal is to completely satisfy every customer with our high quality products and unmatched customer service.

Conflict Free Diamonds

The diamonds we sell have been purchased from legitimate, ethical sources not involved in funding conflict diamonds and in compliance with United Nations resolutions. We, the sellers, guarantee that each and every one of our diamonds are conflict free based on personal knowledge through long business relationships with our suppliers, and/or written guarantees provided by our suppliers of these diamonds.

100% Risk Free Purchases

We offer risk free purchases. Every item is 100% returnable within 14 days of receiving the product, no questions asked. If for any reason you are not completely satisfied, you may return your item for a full refund minus original shipping and handling costs associated with the shipment of our product to you. All returned items must be in the exact condition as they were when originally sold.

Commitment to Consumers

We believe in providing every customer with the utmost care and service and are committed to exceeding our customers' expectations with our products. We will make certain that you are 100% satisfied with every purchase. We would be happy to add you to our list of many long time customers.